Brolly HelpDoes Brolly archive Facebook dark posts?
Paid "dark" posts are archived once they attract comments — here's how it works.
Paid content is increasingly popular on social media. These advertising posts target audiences you define in your campaign and are called "dark posts" because they never appear on your page's public feed — they're effectively hidden from anyone visiting your account.
Customers often ask whether Brolly archives dark posts on Facebook. The short answer: yes, once they attract comments.
Comments turn a dark post into a record
When somebody comments on one of your paid posts, it becomes a conversation — and Brolly archives it, along with your regular published posts. Both the comments and the post itself are captured into your Feed.
Comments first, then the post
You may notice the comments appear in your archive slightly before the post they belong to. That's because dark posts aren't archived in real time, even though the comments on them are. The post record follows a little later.
No comments means no record
If a paid Facebook post attracts no comments at all, it isn't archived. There's no conversation for Brolly to capture, and the platform doesn't expose the post the way it does published content.
LinkedIn dark posts
Brolly does not archive dark posts on LinkedIn.
If your organisation runs significant paid campaigns and you need the creative itself on file, keep a copy of the ad content in your own records as well. For what Brolly captures across all your connected channels, see How automatic record capture works.