Facebook profiles of elected officials

The simplest way to think about the difference: Facebook profiles are for people, and Facebook pages are for organisations and public roles. Brolly is designed to help organisations comply with recordkeeping, privacy, FOI and related legislation — so Brolly captures records from Facebook pages, not personal profiles.

What this means for elected officials

If you are an elected official — a councillor or a minister, say — and you comment in a group or on a page using your personal profile, those records are not captured in your organisation's archive (unless the page you comment on is already connected to Brolly).

To keep your organisation compliant:

• Brolly does not capture posts and comments made from a personal profile.
• Use a Facebook page for work-related conversations on social media.
• Connect that page to your organisation's Brolly account so posts, comments and messages are archived.

Example

Councillor Blake creates a Facebook page for her activities as an elected official of Coastal Creek Shire Council. Constituents message her page and comment on her posts about Council initiatives — all captured in the Council's Brolly archive. When she joins discussions in community Facebook groups, she posts as her page wherever the group allows it.

Groups that only allow profiles to post

Some Facebook groups are set up so only profiles — not pages — can post. If you want to participate as your page, ask the group admin to change the group's membership settings to allow both profiles and pages. The admin can adjust this in the group's settings under membership management.