Insights
Performance, publishing, engagement, sentiment, topics and hashtags across your accounts, with every figure traceable to the post behind it.
InsightsWhat the Insights module shows, how its seven pages fit together, and the date range, sources and Export controls they all share.PerformanceThe headline figures for the period — posts, reach, interactions, engagement and sentiment — with the best days and times to post and how each post type performs.PublishingHow much you publish and when, the mix of post formats, your most recent posts, a platform-by-platform comparison of archive activity, and what your accounts and the public did in the period.EngagementComments, reactions and shares over time, your top-performing posts, every post plotted by reach against engagement rate, and clicks on the links you shared.SentimentHow positive or negative the response to your content is, day by day and post by post, and the emotions behind it.Posts ExplorerEvery post in the period as a sortable table, and the Post Inspector that opens from it with a single post's performance, conversation, sentiment and audience.HashtagsWhich hashtags earn reach, engagement and goodwill — headline figures, a landscape chart, activity over time and an impact ranking you can reweight — with a table of every hashtag's figures and an inspector for each.TopicsThe subjects your content covers — how much attention each one draws, how it is received, whether it is a standing subject or a passing story, and which topics have the most impact — with a table of every topic and an inspector for each.Exporting an Insights ReportChoose the sections you want, confirm the period and sources, and get the whole Insights section as one PDF report.